Sunday, September 30, 2012
The Persona Pain-Gain Map assists in developing the pros and cons of a specific business idea. When applying this tool to the customer segment of the TvtoWear business model, it revealed the customers concerns and desires.
TVtoWear is for any woman who has coveted the clothing or accessories she sees on TV while watching shows like Sex and the City, TVtoWear is a website that will put that outfit in your shopping basket with just a few clicks of the mouse. Unlike other clothing websites like Amazon or department store sites, TVtoWear will connect you directly with only those fashions you are interested in as seen on the actresses such as Sarah Jessica Parker.
The Persona Pain-Gain Map identified that most customers want to be at the top of the social ladder. These customers measure success in the amount of compliments they receive on an outfit. Some of the customer concerns would be if they can't afford the outfit that they want or cannot find a knockoff they are looking for. Once the customer obtained a knockoff, the customer would be afraid that the knock-off might look cheap and not look authentic. Another concern that the customer might have is for an event or special occasion. For these types of gatherings, a customer needs to have the outfit by a specific date. The obstacles that stand in the way of a customer are the chances that someone else will have the same outfit.
Although these are minor concerns in life, these are the customers thoughts that have been revealed when I applied the Persona Pain-Gain Map. This tool is basiaclly putting on the customers shoes (no pun intended).
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What if you allwed the customer the choice in whether or not they wanted (or could afford) the knock off versus the major label? I feel with a choice in labels you could appeal to all demographics. Those with higher income might want the real thing versus a knock off as their friends might know the difference, while those with lower incomes might want the knock off, as they know their friends probably won't know the difference.
ReplyDeleteJacqueline
ReplyDeleteThe idea of being able to find, through one website with a minimum number of clicks, an outfit design that a particular celebrity wear on a TV show, is new to me and I believe would be very appealing to a considerable customer base.
I personally know few people who are fashion addict, especially when it comes to celebrity’s cloth.
You would be surprised how many people in foreign countries that can afford and would be willing to pay thousands of dollars just to show that they are wearing, for example “the dress that Sarah Jessica Parker was wearing in Sex & the City 2”. Some people will actually fly from oversees to visit NYC and dedicate time specifically to visit locations for example “where Sex & the City scenes were shot”.
I think it will be a worthwhile addition if you can include foreign customers in your project’s customer segment and to the pain-gain map.
Nice Idea…
Joe, At first we will just do the designer labels, and as the company grows, we would like to start a knock-off version. Thank you for sharing!
ReplyDeleteMohamed, It's amazing how many people travel from all over the world to visit NYC just to see/purchase the fashion. Similiar to my response to Joe, I think once the company began to grow, we would definitely like to extend our company to international customers. Thank you!