Google SWOT Analysis

Google is not just a company, it is a verb. For people who are not even internet users, they even know the company. Google has several tools and applications for its users, so many that the average “googler” may not even know about. I think Google should advertise some of these items to its users and continue to have a simple approach, as this is what distinguishes them from their competitors.  Another goal that I would like to witness is the ability to have personalized searches. For example, if I want to research a topic about Mars, and I have a Google account that knows I am a graduate student, the results may be different than an 9^th grader searching the same topic. Although Google is doing very well now, I think these addressing these items could ensure a successful future.

GOOGLE SWOT ANALYSIS	Eternal Opportunities (O)   1. Linking Options 2.Provide manuals 3.Creat user profiles so searches are more specific 4.Advertisement	External Threats (T)   1. Several Competitors 2. Lawsuits 3. Constantly Changing Technology
Internal Strengths (S)   1. Infinite products/tools 2. Wide Range of Customers 3. User Friendly 4. Company is now a verb	(SO)   User profiles that indicate a gender, age, and location would be helpful when running searches. This would have to be done carefully and have some privacy settings. While updating Google, they need to keep it simple for the users, which is a already a big positive from Google users.	(ST)   Google should continue to remain on the forefront of technology and invest in the equipment needed to sustain. Google is much easier to use than other search engines/apps than other competing companies.
Internal Weaknesses (W)   1. Users do not know all the tools that Google offers 2. No price 3. Searches are general 4. Privacy	(WO)   Google needs to make its users aware of the infinite amount of tools it provides. The revenue from advertisement is great, but spend some money on themselves by advertising Google and all its tools. Maybe have a section of Google dedicated to all of its tools and how to use them.	(WT)   99% of Google’s profit is from advertising.  It is amazing that there are no costs to use Google. Although this is great for the user I think it could potentially devalue the tools and applications it provides.